В середине октября Егор Крид выпустил новый хит-сингл #ЭТОМОЕсозданный при поддержке молодежной карты Mastercard Сбербанка

Образ городского романтика обретает новое звучание и новую картинкуКрид продолжает работать в стиле новой школыгде демонстрирует свежий флоу.

Во время короткого путешествия по Европе Егор Крид  вдохновился культурой разных стран. Сразу после возвращения в Москву начались съемки клипа на новый трек #ЭТОМОЕ. Видео получилось ярким и динамичным. Вы увидите уличную культуру в разных локациях большого города, это не просто видео, а диалог с новым поколением на понятном им языке. Более того клип #ЭТОМОЕ стал первым музыкальным видео Сбербанка.

Режиссером видео стал Медет Шаяхметовокончивший New York Film Academy (BFA), известный по своим работам с L’One, Скриптонитом, Jah Khalib.

Егор Крид:  «Я рад партнерству со Сбербанком в рамках продвижения продукта для молодежи.  Это моя история. История моего поколения.  Нас много и мы хотим быть услышанными. Вместе нам удалось сделать дерзкий и яркий клип. Здорово, что такие серьёзные компании как Сбербанк начали общаться с молодым поколением на нашем языке».

Медет Шаяхметоврежиссер«Молодые и дерзкие — эти эпитеты и стали основой для стиля видеоклипа.  В каждой сцене мы старались передать атмосферу молодости и современного стиля. Егор Крид — это состоявшийся артист, который знает как правильно вести себя на камеру. Не смотря на непрерывные 24 часовые съёмки, он до самого конца выкладывался на 100%».

Спецэффекты для клипа создала студия постпродакшена GLORIA FX, работающая с такими артистами как  The Weekend, DJ Khaled, Rihanna, Chris Brown, Snoop Dogg  и др.

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